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career & technical education department course sequences & descriptions

Course Sequences  [Course Descriptions]

ACCOUNTING

 

ENTREPRENEURSHIP

9th Grade

 

9th Grade

Business Communications*

 

Business Communications*

Career and Financial Management*

 

Career and Financial Management*

10th Grade

 

10th Grade

Accounting Basics**

 

Marketing**

11th Grade

 

11th Grade

Computer Software Survey (Taxation/Excel)**

 

Entrepreneurship**

Advanced Computerized Accounting**

 

Computer Software Survey**

12th Grade

 

12th Grade

Business Law**

 

Business Law**

HOSPITALITY & TOURISM

 

OFFICE TECHNOLOGY

9th Grade

 

9th Grade

Business Communications*

 

Business Communications*

Career and Financial Management*

 

Career and Financial Management*

10th Grade

 

10th Grade

Introduction to Hospitality & Tourism*

 

Computer Applications*

Geography for Travel*

 

Microsoft Word*

11th Grade

 

11th Grade

Computer Software Survey**

 

Microsoft PowerPoint*

Travel Destinations*

 

Microsoft Excel*

Hospitality Marketing*

 

Desktop Publishing*

 

 

 

Microsoft Access*

12th Grade

 

12th Grade

Hospitality Systems*

 

E-Commerce*

Hospitality Law*

 

Web Page Design*

FASHION MARKETING

 

SPORTS MARKETING

9th Grade

 

9th Grade

Business Communications*

 

Business Communications*

Career and Financial Management*

 

Career and Financial Management*

10th Grade

 

10th Grade

Marketing**

 

Marketing**

11th Grade

 

11th Grade

Fashion Marketing**

 

Sports Marketing**

Computer Software Survey**

 

Computer Software Survey**

12th Grade

 

12th Grade

Retailing*

 

Business Law**

Fashion Entrepreneurship*

   

 

BUSINESS OF FILM

   

 

9th Grade

 

* indicates 1 semester course

Business Communications*

 

** indicates 1 year course

Career and Financial Management*

   

 

10th Grade

   

 

Marketing**

   

 

11th Grade

   

 

Business of Film*

   

 

Screenwriting*

   

 

Computer Software Survey**

   

 

12th Grade

   

 

Final Cut (Single Period)**

   

 

Course Descriptions  [Course Sequences]

 

Course Name

 

 

All ninth graders take two (2) introductory courses

Business Communications

This course is designed to help students learn basic strategies and skills for responding to a variety of communication situations; write responsibly, professionally, and ethically; realize the importance of creative problem-solving; and break writing barriers. They learn the value of good written communication, revisit the rules of proper grammar and clear communication, improve sentence structure and paragraph development, develop effective business letters for tough situations, e-mail etiquette, and they learn how to create and tailor their resumes dependent upon the situation. They will learn to write effective letters of application, thank you, and follow-up letters and perform mock interviews with ease and confidence in order to apply these skills in real work applications competently.

Career and Financial Management

This course provides students with the opportunity to learn about the features of our economy, explore a variety of careers, and learn the skills and competencies needed for success in the workplace and to begin to become financially literate. The course introduces students to a cluster of careers and helps develop the appropriate skills. The students will be encourages to begin to develop a career plan, apply academic skills to solve real-world problems and become familiar with the foundation skills (SCANS) that are needed to become successful citizens, employers, and employees.

Career & Technical Education Courses

Accounting 1

This course offers an introduction to manual bookkeeping. It is designed to provide students with the basic principles, practices, and procedures of bookkeeping or “keeping the books of the business.” The bookkeeping cycle of a Service Business is completed. Topics include analyzing transactions, the rules of debit and credit, journalizing, posting to a ledger, preparing a trial balance, worksheets and financial statements. Furthermore, students will become acquainted with common source documents such as memo’s, receipts, invoices, and checks used in businesses. The students will create their own business names, logos, slogans, and keep the books for their newly created business as one of the culminating projects of this course.

Accounting 2

This course is the continuation to Bookkeeping 1 described above--the manual bookkeeping system. It is designed to provide students with the basic principles, practices, and procedures of bookkeeping. In this course students will learn how to use special journals (i.e. Sales, Cash Receipts, Purchases, and Cash Payments Journal) to record transactions for a merchandising business. Many of the terms, activities and theories learned in Bookkeeping Course 1 are reinforced through hands on projects, in-class chapter activities and examinations. In addition, students will learn real life scenarios such as writing checks, completing deposit slips, and reconciling bank statements!

Advanced Accounting 1

Students coming into this course must have a background in bookkeeping through completing courses Accounting 1 and Accounting 2. As they come into the course many of the bookkeeping terms and rules are reviewed and reinforced through a number of activities during the first month. This third course presents students with the privilege and opportunity of being part of our VITA (Volunteer Income Tax Assistance) Program in preparation for TAX SEASON, January 31st through April 15th. The goal of this class is to get students ready and certified in time for them to do people’s taxes at the basic and wage earner levels. Students are exposed to and taught using state of the art equipment and software such as TaxWise (gratis from the Internal Revenue Service), Excel, videos, presentations, activities, books and materials, and use of the Internet. Technology is widely used in this course.

Business Law 1

This course is designed to acquaint students with the basic legal principles common to personal activities. Topics include consumer concepts to assist students when evaluating contracts, purchasing with credit, purchasing appropriate insurance, renting and owning real estate. Business concepts such as contracting, ethics, starting a business, hiring employees, managing employees, and representing other businesses and individuals in an agency capacity are included. Skills in critical thinking are reinforced in this course along with oral and written communication skills. Work-based learning strategies appropriate for this course are field trips and job shadowing. In addition to simulations, projects, and teamwork, FBLA leadership activities, meetings, conferences, and competitions provide opportunities for application of instructional competencies.

Business Law 2

This course is designed to acquaint students with the basic legal principles common to business transactions. Topics include business concepts such as employment relationships, marriage and divorce, tenancies, leases, titles, deeds, borrowing money and forming corporations. Skills in critical thinking are reinforced in this course along with oral and written communication skills. Work-based learning strategies appropriate for this course are field trips and job shadowing. In addition to simulations, projects, and teamwork, FBLA leadership activities, meetings, conferences, and competitions provide opportunities for application of instructional competencies.

Computer Software Survey

This task-based curriculum provides a framework for teaching essential skills for Microsoft Office 2007 applications that all students need to be active, life-long independent learners in a technology intensive environment. Through real-work applications, students learn how the workplace of today requires its workers to use computers, understand how they interface with other technologies, think crucially, solve problems, communicate effectively, apply technology (including the Internet) and work in teams.

Computer Software Survey (Taxation/Excel)

"Show me the money!" Accounting is all about money. Students will learn what all the taxes on their check stub mean from both the employee’s and the employer’s perspective. After this course they will never look at their paycheck in the same way. Students will learn about the many taxes businesses are faced with as a result of having employees. This course is not just about business, it is also about the student as we cover creating and analyzing budgets, making money, preparing financial statements for a Corporation and understanding these, as well as keeping track of their Investments. After completing this course students will have not only learned about payroll accounting, accounting for corporations, personal finance and investments but also the use of computer programs such as Excel and QuickBooks. Students are in a computer classroom setting. Technology is completely infused in the delivery of this course.

Entrepreneurship

The purpose of this one-year course is to develop basic business ownership skills with special emphasis given to the entrepreneur—a person who attempts to earn a profit by taking the risk of operating a business enterprise. Thousands of people become entrepreneurs each year. Students will be confronted with problems and exercises that require judgment and reasoning and that require drawing from facts, policies, or specific chapter information. Students are challenged to apply the information toward the completion of a hypothetical entrepreneurial venture of his/her choosing. This course will help students understand what it is like to be an entrepreneur and what is involved in starting a business. The national standards in mathematics, financial literacy, language arts, and life skills are addressed in the curriculum.

Fashion Entrepreneurship

This is a project-based business course designed to provide students the skills needed to effectively organize, develop, create, and manage their own design house. This course is based upon the Marketing Education Framework which includes business, management, and entrepreneurship; communication and interpersonal skills; economics; and professional development foundations. Emphasis is placed on the functions of marketing: distribution, financing, marketing information management, pricing, product/service management, promotion, and selling. Students develop a written business plan for their business. They also design a clothing line using Fashion Toolbox, an industry-based computer-aided design program.

Fashion Marketing

Are you ready to change how the world looks? Fashion Marketing is a program designed for students with a creative flair and an interest in business and fashion. The program presents exciting opportunities for those who have the ability and interest to create, develop and promote new fashion products and services. The course stresses an understanding of marketing activities and knowledge of fashion products and practices. Students will acquire solid academic skills in math, reading, and language arts, as well as foundation skills such as critical-thinking and problem solving. Students learn that success in the fashion world, as in any career field, also requires key workplace competencies, such as responsibility, self-management, leadership and integrity. Study tours to markets and fashion centers in New York City, as well as guest lecturers enrich class studies and enable students to explore career opportunities.

Film/Video Production

This is a yearlong course where students work collaboratively in teams to develop, produce, edit, and exhibit video projects from silent films, documentaries, interviews, music videos, and short films. Students will create their own production companies; pitch their ideas; cast actors from the Actors Guild of New York, assume various roles in the entire filmmaking process; use professional video production equipment, lighting fixtures, and editing tools; develop film business/investment plan; and participate in film festivals and competitions. Our film program uses Final Cut Pro Tools, Garage Band, and other Mac film postproduction software. As part of the curriculum, students are required to create the senior yearbook in digital video format.

Fundamentals of Hospitality and Tourism

This course provides an introduction to various components of the hospitality and tourism industry. Students are given an overview of the various components of the industry, an introduction to business and marketing, opportunities to learn and practice customer service principles, and exposure to the various careers available in hospitality and tourism.

Hospitality Law

This course guides students in learning how to address the legal rights and responsibilities of the Hospitality and Tourism industry. Students identify and analyze “good” and “bad” practices as they study decisions from actual cases in which hospitality businesses were sued. The course uses the case method with an emphasis on prevention of legal violations. It focuses on legal issues confronted in the hotel, restaurant, travel, and casino industries.

Hospitality Marketing

Hospitality Marketing introduces students to the objectives, strategies, and tools that are important to marketing in the hospitality industry. This course exposes students to the wide range of marketing options that all marketing managers and business owners consider as they create marketing plans. Students explore many new concepts while expanding their understanding of several marketing topics that were introduced in the course Principles of Hospitality and Tourism. Students become familiar with each phase of marketing and with strategies to build business and brand equity, for both large-scale operations (such as hotel chains) and smaller businesses (such as restaurants). They learn how to assess marketing niches, understand customer and consumer needs, research the competition, evaluate the health of a business from a marketing point of view, and develop an innovation plan as part of determining when its time for the marketing plan to change course. Finally, this course explores career opportunities in the field of hospitality marketing.

Hospitality Systems

This course provides an overview of the systems and technology that provides infrastructure for the industry, including reservations, transportation and online systems. Upon completion of this course, students will be able to apply this technology in other courses and work experience. The course also infuses specifically how the lodging systems operates, reservation computer systems, the role of the front desk, telecommunication equipment, sources of reservations and the role of computer systems in room assignment, registration cycle, and settling accounts. Using the mock trial method the students examine topics such as legal procedures, civil rights, contract law, negligence, guest and patrons, protection of patrons property, rights of innkeepers, guest rights, liability and the sale of food, travel agents and airlines rights and liabilities and employment.

Introduction to Film and Video

Students learn the basic theory in film and video production; explore the historical, cultural, and social contexts of film; and develop critical skills in appreciating and in making assessment, analysis, interpretation, evaluation and implementation strategies of film as a visual art and a visual merchandise. Students will learn the legal, marketing and distribution of film and video; and acquire the necessary tools to develop and produce their own short films and compete in the exciting world of the film industry.

Marketing

This one-year course focuses on the application of basic concepts and strategies to the effective marketing of goods and services. Emphasis is given to consumer behavior, competition and the development and use of marketing strategies. Emphasis is also placed on the application of a critical-thinking process to the development of a strategic marketing plan. Current global trends and their impact on domestic and worldwide competition are also researched. There is a huge concentration on advertising used to identify, inform, and persuade target populations. Other topics include: basic marketing concepts, competitive analysis, market research, target marketing and the 4 P’s (product, price, place and promotion).

Retailing

The course enables students to participate in an in depth study of the retail industry, taught from a marketing perspective. The students examine changes in consumer demographics and retail formats that will determine shopping patterns in the new millennium. Students study the retail system emphasizing store operation and management; visual merchandising; merchandise assortment and pricing; store location and layout; advertising and sales communication; consumer analysis; retail information systems; retail accounting and control. This course integrates writing, reading, communication, mathematics and research through project-based instruction.

Screenwriting

This one semester course immerses students in the craft of effective storytelling through screenwriting. This segment of the program provides students with the tools of developing strong narrative content and structure in various genres. Students will be using Final Draft, which is an industry acknowledged screenwriting software. The goal of this course is to write shooting scripts to be produced, edited, and exhibited in their senior year.

Sports Marketing

This project-based course covers three basic components of sports marketing: (1) the use of sports as a marketing tool for other products; (2) the marketing of sports products; and (3) the emerging considerations relevant for both marketing through and the marketing of sports. Component one addresses the various domains of the sports marketing environment and traditional sponsorship. Component two includes readings on the three special forms of sponsorship (endorsement, licensing, and venue naming rights), the marketing of professional and amateur sports (NHL; NASCAR, Olympics; NCAA), the marketing of participation-oriented sports, and the marketing of a broad array of sports-related products such as sporting goods and apparel. Component three addresses the emerging issues of relationship marketing, technology, and controversial issues within the sports marketing industry. Students are involved in a real-life sports simulation.

Travel Geography

This course provides students the opportunity to develop broad geographic skills. In addition to learning how to use the basic tools of the geographer, students learn how economics, culture, history and political issues all affect the study of geography, and how geography affects these other disciplines.

Travel Destinations

This is a one semester course that exposes students to the various components of hospitality, including marketing and sales. The students learn how to make connections between lodging, entertainment, and selling strategies that link to a specific destination as they learn how to create cultural capsules, traveler’s tips and the differences upon services influenced by specific factors such as location, economic conditions, government policies and customs. Marketing skills are enforced as well as current selling techniques from the different industries.

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